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Google is testing the use of AI in search

Google has started testing a smart search environment. Users will be able to use AI to answer more complex queries or compose texts according to their own specifications, for example. For these, he will be able to choose the form, length, or tonality.

The latest feature that Google developers can boast of is smart image generation. In the search box, the user puts their idea of what they want the image to look like. They choose whether they want to create a photo, a drawing, or a painting. The artificial intelligence then generates four results that can be modified with a new search or downloaded in .png format. Over time, the same feature will also be available directly in Google Images. If the user does not find what they are looking for, they will similarly enter a command to create a new image, which they can then download.

In addition to smart images, AI can also generate answers to a variety of questions. Google will verify the relevance of the information using external sources. If the statements cannot be verified, the AI will not offer an answer to the search query.

Smart search should also make people's lives easier when it comes to shopping. For example, if you decide that you want to buy a new lever coffee machine that includes a milk frother, you can enter your request into a search. Google then filters out the coffee machines that meet your criteria and adds a few tips to help you choose. It will also include reviews of products you've already purchased or the option to enter an additional query, such as specifying a color.

What impact will this news have on marketing?

The additional query is likely to use keywords, which can be well used by marketers promoting their goods in PPC ads. It is also possible that Google will somehow favor paid search results, as it does now. However, this is not certain yet. In fact, now the service is only available in the US for users interested in testing. So, we'll have to wait for the final version.

What about security?

In order to prevent Google from generating inappropriate content, the feature will only be available to users over the age of 18 and strict filtering policies will be implemented into the technology, according to TechCrunch. For example, users will not be able to create content associated with prominent celebrities to prevent the potential spread of misinformation. However, Google is under no illusions, knowing full well that people are creative and can often get around various restrictions. That's why it will block users who violate its usage policy.